DrivIng Creativity

Creativity drives progress, curiosity and the relentless pursuit of a better world. For me, design is not just a craft, it’s a mindset that turns complexity into clarity, and ideas into experiences people truly connect with.

work

SuperchargING
Creativity

I set out to explore how AI could elevate and integrate into the creative process. From early ideation to a final animation that visualizes and narrates design intent, this experiment shows how human design and AI can push creativity further, faster.

A person's hand holding a blue, ribbed silicone cup or planter container against a blurred background of a wooden surface.

Modern
Craft

Where technology meets tradition.
Merging digital tools with classic ceramic craft, I created coffee cups that visualize the story of coffee — from aroma to ritual — balancing precision and imperfection

Human
Technology

The project bridged the gap between lab technology and the home — transforming complex, industrial precision into a natural, safe, and effortless cooking experience people would truly want in their kitchens

Design lives between
strategy and soul
where complexity becomes clarity
and ideas become real.

Clients

For over two decades, I’ve had the chance to collaborate with some of the world’s leading brands in multiple categories.
Each partnership has been about more than just making things look good — it’s about shaping experiences that matter and turning bold ideas into tangible reality.

Mobility

Gazelle
Maxi Cosi
Audi
NS Dutch Railways.
Kverneland
KLM
Schiphol
GVB
Batavus
Graco
Fed/ex

Consumer tech

Philips
Huawei
Bosch
Siemens
Sevvy
Worldline
Naked Espresso Maker
Zens
Genexis
Accenture
Fat Boy

Social

Wings for Aid
Technical University Eindhoven
Gemeente Eindhoven
Provincie Brabant
Gemeente Amsterdam
Statiegeld Nederland

Professional

JDE
ThermoFisher
Cavotec
Reno di Medici s.a.p.

FMCG

RB
Bayer
Unilever
Bolsius
WEPA
Ahold
Heineken
Danone

AwardS

Recognition isn’t the goal — it’s the result of doing things right.
Over the years, my work has been honored with international design awards that celebrate creativity, craft, and impact — proof that thoughtful design resonates beyond the studio.

Red Dot design award

Red dot: Best of the best
Maxi Cosi (2021)
JDE Promesso (2016)

Red dot design:
Wepa (2025)
Unilever (2019)
Kverneland (2014)
RB (2014)
PasReform (2012)
Worldline (2010, 2019)

Goed Industrieel Ontwerp

Sevvy (2013)
Kverneland (2013)
RB (2013)
Alusta (2011)
JDE (2011, 2015)
PasReform (2011)
Worldline (2010)

If Awards

IF Gold:
RB Airwick (2016)

IF Design awards:
Sevvy (2023)
Unilever (2021)
Maxi Cosi (2021)
Gazelle (2020)
Worldline (2020)
Huawei (2017)
RB (2014, 2016)
Kverneland (2014)
Alusta (2009)
Philips (2008)

German Design Award

Wepa (2025)
Bosch (2017)
Worldline (2010)

European Design Award

Wepa (2025)

CES LAs Vegas

Sevvy (2023)
Philips (2019)

Contact me

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!